Wednesday, November 01, 2006

Several of my interests...

...are served by the above YouTube video.

First, there’s my interest in telling a good story. This little clip contains quite a plot in its one minute and fourteen seconds.

Secondly, it’s about using software like Photoshop—which I do a lot.

Then, I actually know the guy who started the Dove Real Beauty campaign. It’s Brian Collins of Ogilvy & Mather in New York. I’ve taken him to lunch more than once in an attempt to get him to share his branding brilliance in a book.

Finally, there’s the instantaneous suspiscion the corporate culture breeds. One of the first comments on the YouTube site: “Now you will only be beautiful if you get DOVE brand "self-esteem" and DOVE brand "real beauty" what do they take us for consumer drones. We don't need DOVE brand self-esteem thank you very much. Nor do we need your corporate viral videos.”

Gotta love it all.



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