What are these men doing?

What are these men doing?
Originally uploaded by michael j nolan.

I guess you'd expect the people who attend an interactive conference to be wired. You get the impression they'd evaporate if the network went down.

In spite of the virtual communication taking place here, everyone at SXSW made real human connections too. The friendliness factor is part of what makes this event more interesting--and more productive--than most others.